1. More than 65% of consumers are health conscious, and health is the biggest New Year's wish.

Nearly half of the TOP10 of the 2018 National New Year's wishes are related to health, such as physical health, weight loss, healthy eating, and good quality sleep.

2. The market shares of online retailing for imported goods in Q4

Tmall.global 31.7%

Kaola.com 24.5%

JD Worldwide 11.5%

Global.vip.com 9.7%

Amazon.cn 6.0%

3. Health food has become the main category of online consumption

4. The top 10 categories for popular imported health food

Dietary fiber/fruit cellulose

Enzyme

Calcium

Vitamin C

Whey protein

Collagen

Grape seed extract

Multivitamin/mineral

Glucosamine

Fish oil / deep sea fish oil

5. The top 5 categories for main export countries for health food

Australia：Calcium、Grape seed extract、Dietary fiber/fruit cellulose、liver-protecting tablet、Collagen、Vitamin C

US: Glucosamine、Multivitamin/mineral、Dietary fiber/fruit cellulose

Japan：Enzyme、Dietary fiber/fruit cellulose、Collagen

Germany：Iron、Lutein、Collagen

New Zealand：Grape seed extract、Cranberry、Oyster extract/Shellfish extract、liver-protecting tablet

6.The top 3 categories for popular imported traditionalnutritional tonic

Instant bird's nest

Honey

Korean ginseng