On December 22, 2023, the SAMR officially released the Guidelines for the Standardization of Health Food Logo Labeling. Compared to the consultation draft unveiled in 2022, notable revisions have been made to the size and scale of the health food logo. The use of health food logo shall be strictly comply with the new Guidelines. It is important to note that, unlike the draft version, no grace period is granted as per the Guidelines. Here are key points revealed by the proposed notice.

1 Definition of the health food logo

The logo of health food is the exclusive mark for health food registered or filed in China, which shall be marked on the minimum sales package of health food products.

2 Size and location of the health food logo

The logo of health food shall be the pattern specified by SAMR, and shall be marked on the top left of the main display panel of the packaging in equal proportion, and shall be clear and easy to identify. If the surface area of the main display panel is greater than 100 square centimeters, the width of the widest part of the health food logo shall not beless than 2cm. Otherwise, the width of the widest part of the health food logo shall not be less than 1cm.

The health food logo displayed in the notice, commonly called as blue hat

3 Use of the health food logo

Health food manufacturers and business operators can use the health food logo in production and business operation sites, as well as health food areas and counters. The health food logo can be changed in proportion according to the actual needs, but it shall not be deformed or discolored. The specifications of the logo, including the overall proportion, color and font are also detailed in the notice. Besides, the health food logo shall not be used for non-health food.

4 Supervision over the health food logo

The holder of the approved filing or registration certificate of health food, and the manufacturer and business operator of health food shall ensure that the health food product on the market is marked with the health food logo as required. Competent authorities at all levels shall strengthen the supervision and administration of the health food logo.

Source: SAMR and Chemlinked

Note: This article is compiled by Antion. Please indicate the source for reprint.